mama said be careful

I often refer to the “intersection of internal and external communications as our playground”. When we were little, mama said “play in the street, but not the intersection”. This is a fascinating reference to the constant dialogue between how social media tools support and drive conversation both inside and outside of large organizations. If we play in one of the streets (i.e. internal communications), it’s easier to determine what kind of content to post to specific audiences, and what might be inappropriate. However, when we stand in the middle (i.e. branding), we really have to consider both internal and external audiences.

Facebook is one of the best examples of where the rubber is really meeting the road. What photos of my birthday party do I upload to my Facebook page? To upload or not to upload, that is the question.